Creating a Personal Brand in Fashion, Styling, Image Management - Advanced Level
(Advanced Level - 6 Months)
For those who have attended and completed Levels 1 and 2
PURPOSE
Taking training in personal brand creation, styling, and image management in the fashion field is an important step for those who want to pursue a professional career in this sector. This type of training can help you learn how to position yourself in the fashion world, develop your style, and manage your image.
CONTENT INFORMATION AND HELPFUL TIPS:
Personal Brand Creation
Determining Your Target Audience: When creating your own brand, you need to determine your target audience. This helps you understand who your brand will appeal to and what needs it will meet.
Creating a Brand Identity: Build a strong brand identity by defining your brand's values, mission, and vision. This determines how your brand will be perceived in the market.
Creating Original Content: Reach your target audience by creating original content on social media and other platforms. This increases your brand recognition.
Styling
Trend Analysis: By following fashion trends, understand which styles are popular and which ones can resonate with your target audience.
Color and Fabric Knowledge: Learning how to combine different colors and fabrics helps you improve your styling skills.
Image Management
Professional Image: Creating a professional image increases the seriousness and credibility of your brand. This is important in the business world and in your relationships with your customers.
Social Media Usage: Social media is a powerful tool for managing your brand image. Share content that reflects your brand's identity and values.
Networking: Networking with other professionals in the fashion industry increases your brand's visibility and creates new opportunities.
WHO CAN JOIN?
· Fashion Design Students and Graduates: Students and graduates studying fashion design or considering a career in this field can deepen their knowledge and gain practical skills through this program.
· Fashion Bloggers and Content Creators: Individuals who blog about the fashion world, create social media content, or manage YouTube channels can participate in this training to learn more about current fashion trends, style analysis, and brand management.
·· Fashion and Retail Industry Employees: Professionals working in fashion retail, store management, or fashion marketing can choose this training to strengthen their positions in the industry and advance their careers.
· Fashion Enthusiasts and Hobbyists: Anyone who has a great interest in fashion and wants to develop their own style and learn more about fashion can participate in this training.
· Entrepreneurs and Brand Owners: Entrepreneurs who want to establish their own fashion brands or improve their existing brands can choose this program to gain in-depth knowledge of brand building, marketing, and management.
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CONTENT INFORMATION
7. Ay
Striking Styles and Color Analysis
Striking styles on the fashion scene
8. Ay
Fashion Show Analyses and Brand Building
Fashion Show Analyses
Fashion Brand create
9. Ay
Material Information and Accessory Usage
From Fiber to Yarn
Fabric recognition
Using accessories
10. Ay
Brand Creation and Management
The purpose and topics of brand creation
Brand goal, mission, vision
11. Ay
Brand Management and Marketing
Brand management
Brand Image and management
Brand awareness and marketing
12. Ay
Recognition and Marketing in Fashion
Being Recognizable in Fashion
This structured program offers a detailed roadmap for those who want to receive comprehensive training in fashion. At the end of each month, projects and workshops can be organized to reinforce what students have learned and provide them with practical experience.
SİBEL ARAL
1988 yılından itibaren Üniversite yıllarında aldığı moda eğitimini yıllar içinde yurtdışı moda fuar ve defileleri, moda atölyeleri ile desteklemiştir. Renk Analizi Uzmanlığı, Modelistlik ve Kalıp Bilgisi, Perakende Satış Yöntemleri ve Mağazacılık aldığı eğitimlerden bazılarıdır. 1992-94 yıllarında Foli giyimde tasarımcılık yapmıştır. 1994-2016 yılları arasında Faik Sönmez Tekstil’de Tasarım Koordinatörü olarak, modelin oluşturulmasından, kumaş, satın almaya, üretimde ürün, depoya girene kadar takip ve kontrolünü yapmıştır.2016 yılından bugüne, kurumsal firmalara danışmanlık, freelance koleksiyon hazırlamakta, styling yapmakta ayrıca bireysel danışmanlıklar, renk ve beden danışmanlığı vermektedir.