Purchasing and Merchandising in Fashion Retail (In-Person) - Advanced Level
PURCHASING AND MERCHANDISING IN FASHION RETAIL
(Advanced Level) - FACE TO FACE
Participated in Levels 1 and 2 and Those Who Have Completed It
Fashion Retail:
It is a complex sector that requires a dynamic strategy to meet constantly changing consumer demands. Two of the keys to success in this sector are purchasing and merchandising. Both involve decisions regarding product selection, inventory management, pricing, and presentation, but they have different focuses.
Purchasing:
Purchasing is the process of sourcing the right products, at the right time, in the right quantity, and at the right price.
Purchasing is the process of sourcing the right products, at the right time, in the right quantity, and at the right price. serif;">Merchandising:
Merchandising includes the way products are presented to customers and the sales environment. Effective merchandising improves the customer shopping experience, strengthens brand image, and increases sales.
Product Presentation:
Merchandising includes elements such as store layout, window display design, and product placement. Presenting products in an attractive way draws customers' attention and increases the likelihood of purchase.
Who Can Participate?
Fashion and Retail Industry Professionals:
Those already working in this sector and wanting to advance their careers Sales personnel,
Professionals such as store managers, purchasing assistants and merchandising specialists.
Career Changers:
Individuals who want to transition from a different sector to fashion retail and acquire the relevant skills and knowledge.
Entrepreneurs and Business Owners:
Fashion and Design Students:
Students studying in fields such as fashion, design, or retail management who want to supplement their theoretical knowledge with practical skills.
Marketing and Advertising Professionals:
Individuals working or aiming to work in brand management, marketing, or advertising in the fashion retail sector.
Analysis and Strategy Specialists:
Analysts and consultants specializing in market analysis, consumer behavior analysis, and strategic planning, and who want to learn applications specific to fashion retail.
What are the Benefits?
PURCHASE BENEFITS:
ADAPTATION TO TRENDS:
The ability to select the most up-to-date products to meet customer demands by keeping up with the rapid changes in the fashion world.
COST CONTROL:
The ability to increase the overall profitability of the business by keeping costs low. This can be achieved through wholesale purchases and effective negotiation.
SUPPLIER RELATIONSHIPS:
Ensuring product quality and supply continuity by developing strong supplier relationships.
STOCK MANAGEMENT:
Preventing excess stock and reducing sales losses due to stock shortages through effective stock management.
MARKET ANALYSIS:
Through continuous analysis of market and customer needs, purchasing decisions are made based on information.
MERCHANDISING ACHIEVEMENTS:
PRODUCT PLACEMENT:
Effective display of products in-store or on online platforms, thereby attracting customer attention and increasing sales.
CAMPAIGN AND PROMOTION MANAGEMENT:
Increase customer traffic and sales by developing effective campaign and promotion strategies.
PRICE STRATEGY:
Attract customers with competitive pricing strategies Managing demand and protecting profit margins.
CUSTOMER EXPERIENCE:
Improving the customer shopping experience through store layout and atmosphere, thereby increasing customer loyalty.
TREND ANALYSIS:
Following constantly changing fashion trends, selecting and presenting products that are in line with these trends.
CONTENT INFORMATION
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7. MOON
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Product Diversity and Stock Planning
· Creation of the product range.
· Analysis of different aspects such as price scale, color or style.
8. MOON
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Purchasing Research and Supply Chain
· On purchasing research.
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Customer Feedback and Trend Analyzes
· Following up customer comments.
· Customer analysis.
· Trends and sales reviews.
10. MOON
· Sales Support and Analysis
· Following and interpreting the sales chart.
11. MOON
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Retail Support
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12. MOON
· Store Presentation and Product Placement
· Store presentation and sales tracking.
· Store product placement and arrangement.
This arrangement clearly outlines the main topics and processes to focus on each month of your course program. At the end of each month, detailed information and practice-based training sessions on the relevant processes and criteria can be planned.
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Product Diversity and Stock Planning
SİBEL ARAL
1988 yılından itibaren Üniversite yıllarında aldığı moda eğitimini yıllar içinde yurtdışı moda fuar ve defileleri, moda atölyeleri ile desteklemiştir. Renk Analizi Uzmanlığı, Modelistlik ve Kalıp Bilgisi, Perakende Satış Yöntemleri ve Mağazacılık aldığı eğitimlerden bazılarıdır. 1992-94 yıllarında Foli giyimde tasarımcılık yapmıştır. 1994-2016 yılları arasında Faik Sönmez Tekstil’de Tasarım Koordinatörü olarak, modelin oluşturulmasından, kumaş, satın almaya, üretimde ürün, depoya girene kadar takip ve kontrolünü yapmıştır.2016 yılından bugüne, kurumsal firmalara danışmanlık, freelance koleksiyon hazırlamakta, styling yapmakta ayrıca bireysel danışmanlıklar, renk ve beden danışmanlığı vermektedir.
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