Customer Representation and Marketing (Textile Industry) - Online
CUSTOMER REPRESENTATION AND MARKETING IN THE TEXTILE INDUSTRY
SUBJECT OF THE COURSE
AT THE END OF THIS LESSON;
· They will master basic textile knowledge from fiber to ready-made clothing.
· They will learn quality control rules and applied tests.
· They will examine order taking, creation, deadlines, and customer relations.
· They will gain a new perspective on the psychology of marketing and customer management.
· Experiences of industry professionals will be used.
CONTENT INFORMATION
Week 1: Customer service and general introduction to customer service representatives
Week 2: Design and order taking stages
Week 3: Delivery and shipment tracking
Week 4: Responsibilities of production and sales departments
Week 5: Fiber types, knitted, woven, narrow woven, tricot fabric types and production stages
Week 6: Marketing, sales and customer relations - General marketing rules
Week 7: Clothing types (Baby, child, men, women)
Week 8: Measurement locations (Top and bottom)
Week 9: Clothing accessories
Week 10: Garment auxiliary materials
Week 11: Garment production and quality control - Care, washing, instruction preparation, tests
Week 12: Conversation with an experienced customer representative in the textile sector
Hatice Figen ULUBİLGEN
She was born in Istanbul in 1958. She graduated from Boğaziçi University, Department of Business Administration in 1981. She started her professional career in the Beymen-Altınyıldız group. She worked for 5 years in the Beymen-Karat marketing company and for 7 years as a producer-supplier of Beymen Home Collection. She is one of the founders of BEYMEN CLUB. Until 2013, she continued her professional life as a manager in representative and manufacturing companies. Since 2013, she has been teaching professional textile English and window display techniques as a lecturer in the fashion design department at a foundation university in Istanbul.