Visual Merchandising and Window Design (Masterclass Training Program)

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VISUAL MERCHANTATION AND WINDOW DESIGN

MASTERCLASS CERTIFICATION PROGRAM

The visual merchandising sector, apart from fashion and retail, requires keeping up with technology, anticipating change, foresight, and creativity. Visual merchandising observes the impact of visual applications within the store on the brand's image.

It presents the brand and the season, highlighting its uniqueness and making it attractive. The visual design and window display of a store give the brand its first impression and provide an idea about the brand.

Visual merchandising and design is the area with the greatest impact on profitability in the retail sector. Therefore, brands that can present their products correctly, ergonomically, and with attention to aesthetics secure their future.

With this course, you will learn about brand image, visual merchandising applications, and window display design from our professional instructor in the sector.

 

WHO SHOULD ATTEND THE VISUAL MERCHANDISING COURSE?

  • Businesses in the retail sector
  • Individuals who want to enter the field of visual merchandising
  • Those who want to gain experience in visual sales, visual product management, and store visual design
  • Those working in corporate brands People
  • Corporate or individual brand owner

·Those interested in the field of Textile and Fashion design

·Those who want to become Window Display Designers

·Those who have realized their talents and are interested in fashion and window display design

 

GAINS

A window display is the reflection of the store's interior to the exterior to give an idea about an object, to promote it, and to exhibit it.

Today, great importance is given to window display design, and the objects being promoted are displayed by integrating them with the window display design.

An effective window display evokes a certain feeling and thought in people, conveys a certain message, and tells a certain story.

Window display designers create magnificent window displays because they address large areas and large audiences.

They should prepare, with the shop windows side by side. In shopping malls, the products displayed should be stylish, simple, and eye-catching, rather than exaggerated. At the end of this lesson, you will learn the concepts and types of window display arrangement. You will learn the effective factors in window display arrangement and choose the appropriate materials to use. WHERE CAN YOU WORK? You can work as a Visual Merchandiser or Window Display Design Specialist in stores and boutiques. You can also take on freelance work. WHAT ARE YOU LEARNING? Visual Merchandising trends
  • Consumer behavior
  • Visual communication in retail
  • Innovative visual merchandising applications
  • Retail sector
  • Sales-oriented visual merchandising and arrangement
  • Basic techniques of visual merchandising
  • Window design in line with brand identity
  • Lighting
  • Perspective
  • Discount Days
  • Shelf Arrangement and Evaluation
  • · In-store and window display arrangement techniques

    · Shelf arrangement template work

    · Sales-oriented visual merchandising and arrangement

    COURSE PROGRAM

    Week 1

    Introduction

    What is shopping?

    Visual merchandising concepts

    General Information

    Week 2

    Main Elements of Marketing /7+3+3 P

    Week 3

    The Concept of Brand and General Information about Brands

    Week 4

    Week 5

    Effective Factors in Window Display Arrangement

    Space

    Week 6

    Light

    Week 7

    Color

    Week 8

    Materials to be Used in Window Display Arrangement

    Shelf-Mannequin-Interior Accessories-Plants-Display Elements

    Week 9

    Stages of Window Display Arrangement

    Week 10

    Generations and the Effect of Window Display Arrangement on Them

    Week 11

    Week

    Interview with an experienced window display designer in the sector

    Week 12

    General evaluation

    Hatice Figen ULUBİLGEN

    She was born in Istanbul in 1958. She graduated from Boğaziçi University, Department of Business Administration in 1981. She started her professional career in the Beymen-Altınyıldız group. She worked for 5 years in the Beymen-Karat marketing company and for 7 years as a producer-supplier of Beymen Home Collection. She is one of the founders of BEYMEN CLUB. Until 2013, she continued her professional life as a manager in representative and manufacturing companies. Since 2013, she has been teaching professional textile English and window display techniques as a lecturer in the fashion design department at a foundation university in Istanbul.

    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Visual Merchandising and Window Design (Masterclass Training Program)
    Stok Remaining Slots: 10

    Frequently Asked Questions

    We have eliminated all factors that make access to information difficult. In this training model, by managing your time in the best way, you will be able to participate in our training programs without having to incur transportation and accommodation expenses.

    All my training programs, which include certificates, encourage you and/or your organization to invest in a good start. The program connects you with a team of highly experienced professionals in their fields, experts who are among the most successful in sharing their knowledge across Turkey. Throughout the training, you will learn how they proceed from the first step to the last, gaining a new perspective on your art or venture and achieving your dream of success. You will gain a better position and a good start, and the certificates you receive at the end of the training will bring you lifelong happiness and be a signature for your career achievements.

    For practical training sessions tailored to the specific content, please refer to the descriptions provided for each training session.

    Depending on the training content:
    • Those who want to gain knowledge from different disciplines in addition to their field of work

    • Those who have career goals in their field

    • Those who value personal development

    • Those interested in art and culture

    • Businesses

    • Students

    • Hobbyists

    Starting from the week your training begins, relevant materials are shared specifically for each lesson. Additionally, for practical arts and cultural lessons, video sharing and video content delivery may be done depending on the training and the instructor. Please consult us.

    1-Participants who fulfill the attendance requirement will be entitled to receive a certificate. At the end of the training, participants will be entitled to receive a training certificate prepared in cooperation with the relevant universities, approved by the Rectorate and visible on E-Government.
    2-At the end of the training, participants will be entitled to receive an internationally valid English language training certificate, and this certificate can be verified on E-Government and with the relevant university's QR code. There is a 100% attendance requirement in the Certificate Programs. Certificates are issued digitally with a QR code, traceable and verifiable; we do not provide printed certificates with wet signatures, please do not request them.

    Dear participants, as Atölye Ataşehir, in order to raise the standard of our trainings, the quality of our training and services is internationally registered under the ISO 9001 Quality Management System standard and is also certified by EuroPass CardCert for its compliance with the general requirements of the “Cardcert Management Systems” standard.
    At the end of our certified training programs, participants can optionally receive a EuroPass CardCert Electronic Certificate and Smart ID Card along with their official training documents. With this card, they can carry and use all the training documents they have received from us as a EuroPass CardCert internationally certified Electronic Certificate and Smart ID Card, ensuring traceability “Worldwide with One Card” online.

    The Europass Certificate Supplement is a document containing information that helps employers and educational institutions understand your professional training qualifications more easily. The Europass Certificate Supplement defines:
    • The purpose of your qualification,

    • Its level,

    • Learning outcomes and information about the relevant education system. When applying for a job or course abroad, it can sometimes be difficult to explain what you learned in your training.
    The Europass Certificate Supplement can help you with this.

    All program registrations are handled by Atolye Ataşehir. You can complete your registration through the online system. After creating a membership and logging in, you can choose the most suitable payment option for you from various options and complete your purchase. Once the purchase is complete, your registration will be finalized and you will receive an email informing you about the necessary documents. The online payment system operates 24/7.

    The training program is redesigned and implemented according to the different needs of institutions in its field. Existing work for your team or individuals is revised to align with your defined development goals. To submit your request for your institution, you can apply via the email address or WhatsApp number below and receive the most suitable offer for you.

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