Visual Merchandising and Window Design (Masterclass Training Program)
VISUAL MERCHANTATION AND WINDOW DESIGN
MASTERCLASS CERTIFICATION PROGRAM
The visual merchandising sector, apart from fashion and retail, requires keeping up with technology, anticipating change, foresight, and creativity. Visual merchandising observes the impact of visual applications within the store on the brand's image.
It presents the brand and the season, highlighting its uniqueness and making it attractive. The visual design and window display of a store give the brand its first impression and provide an idea about the brand.
Visual merchandising and design is the area with the greatest impact on profitability in the retail sector. Therefore, brands that can present their products correctly, ergonomically, and with attention to aesthetics secure their future.
With this course, you will learn about brand image, visual merchandising applications, and window display design from our professional instructor in the sector.
WHO SHOULD ATTEND THE VISUAL MERCHANDISING COURSE?
- Businesses in the retail sector
- Individuals who want to enter the field of visual merchandising
- Those who want to gain experience in visual sales, visual product management, and store visual design
- Those working in corporate brands People
- Corporate or individual brand owner
·Those interested in the field of Textile and Fashion design
·Those who want to become Window Display Designers
·Those who have realized their talents and are interested in fashion and window display design
GAINS
A window display is the reflection of the store's interior to the exterior to give an idea about an object, to promote it, and to exhibit it.
Today, great importance is given to window display design, and the objects being promoted are displayed by integrating them with the window display design.
An effective window display evokes a certain feeling and thought in people, conveys a certain message, and tells a certain story.
Window display designers create magnificent window displays because they address large areas and large audiences.
They should prepare, with the shop windows side by side. In shopping malls, the products displayed should be stylish, simple, and eye-catching, rather than exaggerated. At the end of this lesson, you will learn the concepts and types of window display arrangement. You will learn the effective factors in window display arrangement and choose the appropriate materials to use. WHERE CAN YOU WORK? You can work as a Visual Merchandiser or Window Display Design Specialist in stores and boutiques. You can also take on freelance work. WHAT ARE YOU LEARNING? Visual Merchandising trends· In-store and window display arrangement techniques
· Shelf arrangement template work
· Sales-oriented visual merchandising and arrangement
COURSE PROGRAM
Week 1
Introduction
What is shopping?
Visual merchandising concepts
General Information
Week 2
Main Elements of Marketing /7+3+3 P
Week 3
The Concept of Brand and General Information about Brands
Week 4
Week 5
Effective Factors in Window Display Arrangement
Space
Week 6
Light
Week 7
Color
Week 8
Materials to be Used in Window Display Arrangement
Shelf-Mannequin-Interior Accessories-Plants-Display Elements
Week 9
Stages of Window Display Arrangement
Week 10
Generations and the Effect of Window Display Arrangement on Them
Week 11
WeekInterview with an experienced window display designer in the sector
Week 12
General evaluation
Hatice Figen ULUBİLGEN
She was born in Istanbul in 1958. She graduated from Boğaziçi University, Department of Business Administration in 1981. She started her professional career in the Beymen-Altınyıldız group. She worked for 5 years in the Beymen-Karat marketing company and for 7 years as a producer-supplier of Beymen Home Collection. She is one of the founders of BEYMEN CLUB. Until 2013, she continued her professional life as a manager in representative and manufacturing companies. Since 2013, she has been teaching professional textile English and window display techniques as a lecturer in the fashion design department at a foundation university in Istanbul.