Fashion Retail Purchasing and Merchandising (Online) - Advanced Level

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Training Period
Education Category

FASHION RETAIL PURCHASING AND MERCHANDISING 
Advanced

(ONLINE )

 Fashion Retailing:

Merchandising:

Merchandising includes the way products are presented to customers and the sales environment. Effective merchandising improves the customer shopping experience, strengthens brand image, and increases sales. Product Presentation: Merchandising includes elements such as store layout, window display design, and product placement. Presenting products in an attractive way draws customers' attention and increases the likelihood of purchase. Who Can Participate? Fashion and Retail Industry Professionals: Those already working in this sector and wanting to advance their careers Sales personnel,

Professionals such as store managers, purchasing assistants and merchandising specialists.

Career Changers:

Individuals who want to transition from a different sector to fashion retail and acquire the relevant skills and knowledge.

 

Entrepreneurs and Business Owners:

Fashion and Design Students:

Students studying in fields such as fashion, design, or retail management who want to supplement their theoretical knowledge with practical skills.

Marketing and Advertising Professionals:

Individuals working or aiming to work in brand management, marketing, or advertising in the fashion retail sector.

Analysis and Strategy Specialists:

Analysts and consultants specializing in market analysis, consumer behavior analysis, and strategic planning, and who want to learn applications specific to fashion retail.

What are the Benefits?

PURCHASE BENEFITS:

ADAPTATION TO TRENDS:

The ability to select the most up-to-date products to meet customer demands by keeping up with the rapid changes in the fashion world.

COST CONTROL:

The ability to increase the overall profitability of the business by keeping costs low. This can be achieved through wholesale purchases and effective negotiation.

SUPPLIER RELATIONSHIPS:

Ensuring product quality and supply continuity by developing strong supplier relationships.

STOCK MANAGEMENT:

Preventing excess stock and reducing sales losses due to stock shortages through effective stock management.

MARKET ANALYSIS:

Through continuous analysis of market and customer needs, purchasing decisions are made based on information.

MERCHANDISING ACHIEVEMENTS:

PRODUCT PLACEMENT:

Effective display of products in-store or on online platforms, thereby attracting customer attention and increasing sales.

CAMPAIGN AND PROMOTION MANAGEMENT:

Increase customer traffic and sales by developing effective campaign and promotion strategies.

PRICE STRATEGY:

Attract customers with competitive pricing strategies Managing demand and protecting profit margins.

CUSTOMER EXPERIENCE:

Improving the customer shopping experience through store layout and atmosphere, thereby increasing customer loyalty.

TREND ANALYSIS:

Following constantly changing fashion trends, selecting and presenting products that are in line with these trends.

 

Both roles are key to success in fashion retail and are essential for businesses to remain competitive, increase customer satisfaction, and maximize sales.

CONTENT INFORMATION

  • 7. MOON

    • Product Diversity and Stock Planning

    ·       Creation of the product range.

    ·       Analysis of different aspects such as price scale, color or style.

     

    8. MOON

    • Purchasing Research and Supply Chain

    ·       On purchasing research.

    ·

    • Customer Feedback and Trend Analyzes

    ·       Following up customer comments.

    ·       Customer analysis.

    ·       Trends and sales reviews.

    10. MOON

    ·       Sales Support and Analysis

    ·       Following and interpreting the sales chart.

    11. MOON

    • Retail Support

    ·        

    12. MOON

    ·      Store Presentation and Product Placement

    ·      Store presentation and sales tracking.

    ·      Store product placement and arrangement.

     

    This arrangement clearly outlines the main topics and processes to focus on each month of your course program. At the end of each month, detailed information and practice-based training sessions on the relevant processes and criteria can be planned.

     

SİBEL ARAL

1988 yılından itibaren Üniversite yıllarında aldığı moda eğitimini yıllar içinde yurtdışı moda fuar ve defileleri, moda atölyeleri ile desteklemiştir. Renk Analizi Uzmanlığı, Modelistlik ve Kalıp Bilgisi, Perakende Satış Yöntemleri ve Mağazacılık aldığı eğitimlerden bazılarıdır. 1992-94 yıllarında Foli giyimde tasarımcılık yapmıştır. 1994-2016 yılları arasında Faik Sönmez Tekstil’de Tasarım Koordinatörü olarak, modelin oluşturulmasından, kumaş, satın almaya, üretimde ürün, depoya girene kadar takip ve kontrolünü yapmıştır.2016 yılından bugüne, kurumsal firmalara danışmanlık, freelance koleksiyon hazırlamakta, styling yapmakta ayrıca bireysel danışmanlıklar, renk ve beden danışmanlığı vermektedir.

Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
Fashion Retail Purchasing and Merchandising (Online) - Advanced Level
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Frequently Asked Questions

We have eliminated all factors that make access to information difficult. In this training model, by managing your time in the best way, you will be able to participate in our training programs without having to incur transportation and accommodation expenses.

All my training programs, which include certificates, encourage you and/or your organization to invest in a good start. The program connects you with a team of highly experienced professionals in their fields, experts who are among the most successful in sharing their knowledge across Turkey. Throughout the training, you will learn how they proceed from the first step to the last, gaining a new perspective on your art or venture and achieving your dream of success. You will gain a better position and a good start, and the certificates you receive at the end of the training will bring you lifelong happiness and be a signature for your career achievements.

For practical training sessions tailored to the specific content, please refer to the descriptions provided for each training session.

Depending on the training content:
• Those who want to gain knowledge from different disciplines in addition to their field of work

• Those who have career goals in their field

• Those who value personal development

• Those interested in art and culture

• Businesses

• Students

• Hobbyists

Starting from the week your training begins, relevant materials are shared specifically for each lesson. Additionally, for practical arts and cultural lessons, video sharing and video content delivery may be done depending on the training and the instructor. Please consult us.

1-Participants who fulfill the attendance requirement will be entitled to receive a certificate. At the end of the training, participants will be entitled to receive a training certificate prepared in cooperation with the relevant universities, approved by the Rectorate and visible on E-Government.
2-At the end of the training, participants will be entitled to receive an internationally valid English language training certificate, and this certificate can be verified on E-Government and with the relevant university's QR code. There is a 100% attendance requirement in the Certificate Programs. Certificates are issued digitally with a QR code, traceable and verifiable; we do not provide printed certificates with wet signatures, please do not request them.

Dear participants, as Atölye Ataşehir, in order to raise the standard of our trainings, the quality of our training and services is internationally registered under the ISO 9001 Quality Management System standard and is also certified by EuroPass CardCert for its compliance with the general requirements of the “Cardcert Management Systems” standard.
At the end of our certified training programs, participants can optionally receive a EuroPass CardCert Electronic Certificate and Smart ID Card along with their official training documents. With this card, they can carry and use all the training documents they have received from us as a EuroPass CardCert internationally certified Electronic Certificate and Smart ID Card, ensuring traceability “Worldwide with One Card” online.

The Europass Certificate Supplement is a document containing information that helps employers and educational institutions understand your professional training qualifications more easily. The Europass Certificate Supplement defines:
• The purpose of your qualification,

• Its level,

• Learning outcomes and information about the relevant education system. When applying for a job or course abroad, it can sometimes be difficult to explain what you learned in your training.
The Europass Certificate Supplement can help you with this.

All program registrations are handled by Atolye Ataşehir. You can complete your registration through the online system. After creating a membership and logging in, you can choose the most suitable payment option for you from various options and complete your purchase. Once the purchase is complete, your registration will be finalized and you will receive an email informing you about the necessary documents. The online payment system operates 24/7.

The training program is redesigned and implemented according to the different needs of institutions in its field. Existing work for your team or individuals is revised to align with your defined development goals. To submit your request for your institution, you can apply via the email address or WhatsApp number below and receive the most suitable offer for you.

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